Dazzling colours and wild motifs combined with social and environmental responsibility: that is La Äl. A young inspiring homemade fashion brand which I developed with a fellow student. Self designed motifs were screen printed on Fair Trade or Second hand textiles. Online shop, marketing measures, office equipment, catalogs, image film have been produced to bring this crazy label to the people.

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The centerpiece is the fashion photography, in which we were able to underpin the versatility of the label with a total of nearly 20 different models.

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